Unpacking Equity’s Bancassurance Offering for Individuals and Small Businesses

Equity Bancassurance: In this continuously growing world, financial institutions are evolving to offer more than just traditional banking services. One of these offerings is Bancassurance, which is a collaboration of a bank and insurance companies, where insurance products from different underwriters are made available through a bank’s channels. 

It is part of initiatives meant to drive uptake of insurance in the country, by making insurance easy to understand and access. Equity Bancassurance fills the gap that existed between banking and insurance and provides an all-in-one financial protection package. 

What Is Equity Bancassurance?

Equity Bancassurance is an insurance service offered by Kenya’s leading bank by assets, Equity Bank. The bank launched the service in December 2006 and received its Bancassurance Intermediary license from the Insurance Regulatory Authority in May 2007; effectively marking the start of their bancassurance services. 

The service combines banking and insurance to provide convenient, accessible, and affordable insurance products. By leveraging Equity Bank’s extensive branch network and digital platforms, this offering enables customers to purchase, manage, and benefit from insurance policies without the need to physically visit multiple service providers.

Key Offerings

Equity Bancassurance offers an array of insurance services to fit different clienteles, whether individual, family, or corporate. Here is a breakdown of its key offerings:

• Life Insurance Covers:  Life insurance protects against financial loss due to the insured’s death. Key offerings include: Term life insurance, which provides coverage for a specific period and pays out only if death occurs within that term; and whole life insurance, designed for long-term protection and asset accumulation.
• Education Policies: Tailored plans to secure your child’s education
• Health Insurance:  Medical expenses prove to be quite draining, financially. Equity Bancassurance works together with the best health facilities in crafting comprehensive health insurance plans that cover Inpatient and outpatient treatments, Critical illness cover, Dental and maternity benefits.
• General Insurance: For customers who are willing to insure their assets against different types of risks, Equity Bancassurance offers motor and general insurance policies. The available covers are: Motor Insurance both Third Party and Comprehensive covers for Vehicles, Home Insurance protection for your house and belongings against fire, theft, and natural disasters, Travel insurance covers medical emergencies, trip cancellations, and lost baggage during travel. 
• Business Insurance: It caters to small, medium, and large enterprises with tailored solutions to manage business risks. The cover includes Property insurance on business premises, equipment, and stock, liability insurance against legal liabilities to third parties, and Group life and health plans for employees. 
• Equity Bancassurance also offers Agricultural Insurance to ensure that a farmer’s investment is safeguarded against potential risks. Crop insurance protects against the risks of drought, floods, and pests. Livestock Insurance cover on the other hand is taken by a farmer against the loss of livestock due to diseases or accidents.

Why Choose Equity Bancassurance?

Equity Bancassurance is unique for its customer-friendly approach, including but not limited to:

• Convenience: Customers can easily access insurance services via Equity bank’s branches, mobile, or online platforms.
• Affordability: Competitive premiums and flexible payment options.
• Expert Guiding: Specialist teams helping customers to choose the right policy that suits them.

How to Start

Starting off with Equity Bancassurance is easy. A customer can just walk into any Equity Bank branch. Advice at is personalized to assist the client in selecting the most preferable policies for their specific needs.

Whether you’re an individual in need of personal cover or an organization looking to hedge certain risks, Equity Bancassurance has it all for you. Don’t wait for the unexpected. Take proactive steps to protect your financial well-being with Equity Bancassurance. 

Visit an Equity Bank branch, speak with an Equity agent, or explore the Equity Bank website to learn more about the range of insurance solutions including how Equity Bank’s 10-month premium financing can make them accessible to you. With Equity Bancassurance, you can face the future with confidence, knowing you are protected. #EquityProtects.